SUN DOGS AU :: Branding
Background to business name :: The term “sun dog” (or mock sun) originates from Greek mythology. It was believed the god Zeus walked his dogs across the sky and that the bright “false suns” in the sky on either side of the sun’s disk were the dogs.
Sun dogs are the result of a circular halo around the sun. They are produced by refractions of sunlight as it passes through a thin veil of ice crystal clouds. Sun dogs are atmospheric optical phenomena consisting of bright spots to the left and right of the sun, usually when the sun is near the horizon. They appear at the same altitude above the horizon as the sun, and they often flank the sun within a 22-degree halo. Sun dogs are red coloured on the side nearest the sun, shifting through orange to blue at the outside. Sun halos are also called Sun dogs, Sun-bow or Whirling Rainbow.
The spiritual meaning of seeing a sun halo - “Nature speaks in magical and mysterious ways if we are willing to listen. The Native Americans say it is a sign of change, they call it a Whirling Rainbow.
Design Brief ::
Sun dogs au are doggy drying coats made from quality microfibre because it is absorbent, breaths and is light weight. To supply microfibre doggy drying coats for small, medium and large size dogs. As well as dog coats.
The goal of this project was to provide design and artwork for a small home-based business called “Sun Dogs au”. The target market are pet owners for their four paws family member. Each drying coat is individually embroidered with dog’s name.
The client had a clear vision of how she would like the logo/brand to be perceived. The look-and-feel to be friendly, fun, modern, retro, simple and clean. Simplicity and balance the key concept.
Elements :: a circle + curved line to represent the sun + words “sun dog au”. Font was left to designer’s suggestions + silhouette of dogs - small, medium and large.
Colours :: black + pastel blue + pastel yellow + white
Typography/Font :: “Sun Dogs au” consists of the “Saiyan Sans” type family. The words run along a curve sun shape. “AU” (Australia) in CAPS in smaller font size. The letter “O” in dogs, contains a “five pointed star” graphic to represent, assure quality, protection, fun aspect.
Tagline :: “Dog Comfort & Drying Coats”
Delivery :: The client was supplied with exportable file formats for various uses across branding marketing, print to social media.
Software :: used for this project were Adobe Illustrator, InDesign and Photoshop
Branding Application :: Stage I - Social Media: Facebook - Instagram - Website - Mobile
Branding Application :: Stage II - Business cards / Bag / Cap / Badge / Thank you card / Product Label
